This 3-day workshop will cover:

1. The concept of idea is king.

2. Differentiating between the concept & insights.

3. What is the single minded strategy?

4. Breaking the rules in advertising Using traditional mediums and unconventional mediums.

5. How do different approaches affect the brand and clients?

6. Research and tools to execute your idea.

7. Techniques to sell your idea

*This workshop is designed for intermediate students and will be conducted in Arabic. It includes both in-class and after-class assignments. Upon successful completion, participants will receive a certificate.

Dates and Timings (On-ground, Cairo Time):

• 20th of May: 7:00-10:00 PM

• 21st of May: 7:00-10:00 PM

• 24th of May: 7:00-10:00 PM

Location: Owest, 6th of October, Giza, Egypt.